Why choosing the cheapest commission agent could cost you

When selling your home, it’s natural to want to maximise your profit. However, basing your choice of real estate agent solely on their commission rate can backfire. Selling property involves far more than simply listing it, and a skilled agent provides value that goes well beyond their fees. So, what should you consider when selecting an agent?

Low commissions can lead to compromises

The old saying, “you get what you pay for,” is especially true in real estate. An agent offering a discounted commission may cut costs in areas that matter most, like marketing or professional services.

For example, a reduced commission might result in additional advertising costs being passed on to you later. Some agents may also use a tiered commission structure, where they take a higher percentage if the sale price exceeds a set amount, making the initial discount less appealing.

Look for value, not just price

A great agent brings more than just a competitive rate; they bring expertise and commitment to delivering a successful sale. When evaluating agents, consider their:

• Local market knowledge and understanding of buyer demographics
• Proven track record of sales in your area
• Approach to marketing, including whether they have an existing database of potential buyers

Discuss their strategies for presenting your home, managing buyer inquiries, and negotiating the best outcome. An agent who offers the full package will also provide honest feedback about your property and realistic expectations for price and time on the market.

Comprehensive support throughout the sale

An exceptional agent will guide you through the entire process, suggesting ways to improve your property’s appeal before it hits the market. They will also keep you informed with buyer feedback after inspections, ensuring you stay in the loop.

Beyond the sale, great agents maintain communication to ensure your experience was positive, offering after-sales care and advice. This level of service is often worth the additional commission, as it can lead to a smoother, less stressful sale.

Effective marketing matters

Selling a home requires more than putting up a “For Sale” sign. Skilled agents understand how to tailor marketing campaigns to reach the right audience.

This may include professional photography, video tours, or even 3D virtual walkthroughs to showcase your property in the best light. Investing in these tools ensures your home stands out in a competitive market and attracts serious buyers, helping you achieve your desired price.

Choose quality over cost

Rather than selecting the agent with the lowest commission, prioritise the value they bring to the table. A motivated, experienced agent with a solid marketing plan and excellent communication skills will help you achieve the best possible outcome for your home sale.

Ready to work with an agent who delivers exceptional value and results? Contact us today for a no-obligation consultation. Let’s discuss how we can make your property stand out and secure the best outcome for you.