What to know about buying or selling off-market

Selling a home doesn’t always follow a traditional path. While auction campaigns have gained popularity for driving up prices and creating a buzz, selling off-market is a quieter alternative that can offer its own unique advantages, especially when the property type and market conditions are right.

Whether you’re considering buying or selling off-market, understanding the pros and cons can help you decide if it’s the right move.

Why sellers might go off-market

Choosing to sell off-market is usually a strategic decision made in partnership with your agent. It can work well for certain types of homes or in markets where buyer demand is already strong.

One of the biggest benefits for vendors is reduced stress. There’s no need to run a full marketing campaign or prepare the home for open inspections week after week. Instead, your agent taps into their existing database of serious buyers, potentially finding a match quickly and with minimal fuss.

Selling off-market also offers more privacy. You won’t have streams of people – curious neighbours included – wandering through your home. Instead, expect a few private inspections with qualified buyers.

That said, a quieter approach might not deliver the same level of competition that a public campaign or auction can stir up. Without multiple bidders driving up the price, there’s always the risk of leaving money on the table. A strong negotiator becomes even more important in these scenarios to make sure the final sale price reflects your property’s true value.

What it means for buyers

For buyers, off-market opportunities can be a breath of fresh air. Without the pressure of a bidding war, you may find yourself in a better position to negotiate – potentially securing a fair deal within your budget.

There’s also more breathing room. You’re not racing against dozens of other interested parties or making rushed decisions at auction. This allows you to take a closer look at the property and weigh up your options with greater clarity.

On the flip side, fewer off-market listings means you’ll need a good dose of patience. Not all homes are sold this way, and narrowing your search to off-market opportunities can limit your choices. If you’re going down this path, it helps to build a strong relationship with your local agent – or consider working with a buyer’s agent who can open doors to hidden listings.

Thinking of selling or buying off-market? It’s all about the right strategy, the right timing, and the right agent in your corner. Explore your options and work with a trusted professional to make your next move with confidence.